The healthcare industry is growing at a rapid pace, and there are plenty of openings to fill. Due to the rise of telehealth and remote employment prospects, the healthcare profession has risen by leaps and bounds since 2020. As a recruiter, this is both an opportunity to hire a lot more people than usual and a difficult time in the history of hiring in the healthcare profession because the landscape has changed so much.
There are certain tips and tactics that will make your recruiting process smoother and more successful if you are new to healthcare recruiting or seeking to update your recruiting plan for the 2021 hiring reality in this industry.
1. BENEFITS RULE THE DAY
It’s difficult to recruit in this field without offering exceptional advantages. Because there are so many organisations trying to hire right now and so few talented people to fill the positions, your potential employees will be able to pick and choose which companies they want to work for.
It’s no longer enough to provide your new hires with a 401(k) and some unrestricted PTO. To attract good hires who will stay with your company, you’ll need to give more personalised benefits. If you want to attract employees who are a good fit for the jobs you’re looking for, flexible PTO and sick leave, as well as a solid work-life balance, these are crucial advantages.
2. BE OPEN AND HONEST
People are growing less and less inclined to accept the fact that they may not be given all of the information of their new employment up front. If you are unable to offer the information that customers require immediately, they will seek it elsewhere.
Many healthcare job prospects will hunt for another employment if there is no clarity about job objectives or onboarding processes from the start. You can’t afford to be secretive or imprecise about the employment process or future growth chances within the company in 2021 because the space is so competitive.
3. OPPORTUNITIES FOR PROMOTION
When the market is flooded with jobs and no one to fill them, you’ll need to show that there are prospects for progression and growth inside the firm to attract truly excellent candidates who will stick with you for the long haul. A highly educated medical practitioner has no excuse not to look for a job that will allow them to grow and advance.
Make sure that advancement is prominent in your offers so that the people you’re attempting to hire understand that they can commit to the company for more than a year. When the employees you hired have advanced within the organisation, you don’t want to have to attract fresh hires. It’s never good news to have to keep hiring for the same jobs due to corporate attrition.
4. Build a personal relationship
Many people refuse to take a job or leave a job because they feel like they are nothing more than a number. It’s not reassuring to feel like you’re just another chore on the daily to-do list. You want to make sure that your potential recruits don’t get the impression that you don’t care about them as people.
Make sure you send out individualized emails, call potential workers, and remember their personal information. They’ll notice that you care about them and that you know stuff about them. This can mean the difference between hiring someone and losing them to a firm that offers more benefits or provides a more personalized experience.
5. BENEFITS OF RELOCATION
Although remote employment are becoming more common, even in the healthcare industry, you may still have positions available that require new candidates to relocate. If that’s the case, you’ll have to provide relocation assistance. If you don’t, there’s simply no way you’ll get a good job in this industry.
Even a generous signing bonus may not be enough to cover the costs of relocating, and job seekers will seek every available financial assistance if they are required to relocate. You must make sure that this feature is included in your offer to prospective candidates so that they do not assume that they are not eligible for these advantages.
6. MAKE THE MOST OF YOUR SOCIAL PRESENCE
Social media is increasingly being utilized to do new recruit outreach, and you may learn a lot about people you’re considering hiring from their social media. This process works both ways, so your social media presence can help potential new hires learn more about who you are.
New hires will be able to form a personal connection with you if you can demonstrate your personality and ideals. This will help them form the correct bond of trust. A new hire who has gained your trust is much more likely to talk to you about their true needs and assist you in meeting them. Long-term relationships with potential hires can help them feel invested in the firm, which can keep them invested for years.
RECRUITMENT HAS NEVER BEEN SO DIFFICULT.
Things have never been more difficult or competitive for people seeking jobs in the healthcare business. As a recruiter, being able to attract the best candidates from a small pool can take a lot of time and work.
From the first chat, being sure to exhibit the correct dedication and benefits to your new hires might mean the difference between a successful hire and someone who walks away to pursue a better position elsewhere.
In the year 2021, staying current, connected, and transparent will be important elements in hiring in the healthcare industry.